our story
Igniting conversations through compelling storytelling.

Poco aims to celebrate the achievements of Australian filmmakers, providing an opportunity to share their unique stories, perspectives, and artistic visions with a broader audience.

Meet the team.
Poco Film Fest is an initiative of Mass Motion, a Ballarat based creative agency. Established 15 years ago, Mass quickly gained a reputation as one of Regional Victoria's leading creative agencies, consisting of a team with a combined passion for cinema, visual art, design, and music.

What started as a conversation of the amazing talent we have here in regional Victoria, became a mission to engage with our community and build on Ballarat’s cultural and creative foundations.

The vision of Poco Film Fest is to foster new and emerging talent and build a community for filmmakers and movie-goers to share, colab and inspire, all the while supporting the Ballarat creative city strategy.
Poco ambassadors.
Poco extends its gratitude to our ambassadors for their unwavering support.
Myf Warhurst
Myf is best known for her seven-year stint as a team captain on ABC TV's 'Spicks and Specks'. She also lends her voice to the popular ABC Kids show 'Bluey' as Aunt Trixie.
Glendyn Ivin
Glendyn is a multi-award winning Australian film director known for: ‘Puberty Blues’ (2012-2014), ‘Safe Harbour’ (2017), ‘The Cry’ (2018), ‘Penguin Bloom’ (2020), and 'The Lost Flowers of Alice Hart' (2023).
Mark Molloy
Based in LA, Mark recently directed "Beverly Hills Cop: Axel Foley” for Netflix. A multi-award winning director, Molloy is also known for his series of “Apple at Work - The Underdogs," which has received over 150million views to date.
Cr Belinda Coates
Belinda Coates is a staunch advocate for the local arts and creative community. She is a Central Ward Councillor for City of Ballarat Council.